SEASONALITY CALENDAR
The produce market is highly dynamic.
Pricing and availability are driven by growing regions, weather, and supply and demand, not just the time of year.
Our goal is to help you make informed, value-based decisions every time you order.
On this page, you’ll find both a high-level view of seasonal market patterns and up-to-date insights into what’s happening right now.
🌱 Spring (March -May)
What to Expect
Spring is a transition period, and transitions tend to create volatility.
During these months, the industry is shifting from winter growing regions into California and other domestic areas. The challenge is timing. Winter crops may be finishing up before local crops are fully ready, which can create temporary gaps in supply.
What That Means for You
You may see shortages or inconsistent availability early in the season
Pricing can fluctuate depending on how clean that transition is
Weather in key regions can have an outsized impact during this window
The Smart Play
This is a time to stay flexible.
If you're open to substitutions and working with what’s flowing well, you can avoid overpaying during short supply gaps. Paying attention to what's transitioning in and out can make a meaningful difference in both cost and quality.
☀️ SUMMER (June - August)
What to Expect
Summer is typically the most stable and favorable season across the board.
Most products are being grown closer to home, especially throughout California, which improves both supply and quality while reducing transportation time.
What That Means for You
Better availability across most items
Stronger quality due to shorter transit times
More competitive pricing driven by higher supply
The Smart Play
This is generally the best time to take advantage of the market.
Menus, offerings, and purchasing strategies that lean into what’s abundant during the summer months tend to deliver the best combination of quality and value.
🍂 Fall (September - November)
What to Expect
Fall starts strong and gradually shifts into another transition period.
Early fall often continues the stability of summer, but as temperatures drop and growing seasons end, products begin to move out of local regions and into winter sourcing areas.
What That Means for You
Early fall can still offer excellent availability and pricing
As the season progresses, certain items begin to tighten up
Supply shifts can start to impact both price and consistency
The Smart Play
Take advantage of early fall while conditions are still favorable.
As you move deeper into the season, it becomes more important to stay aware of which items are finishing up and begin planning for the transition into winter sourcing.
❄️ WINTER (December - February)
What to Expect
Winter is where supply becomes more dependent on imported and southern-grown product.
Much of the supply shifts to Mexico and, in some cases, South America. Weather events in these regions can have a major impact on both availability and pricing.
What That Means for You
Higher prices driven by supply limitations and transportation costs
Greater exposure to weather-related disruptions
More variability in availability across certain products
The Smart Play
Planning ahead matters most during winter.
Being proactive, flexible, and aware of market conditions can help you avoid surprises. This is the time when understanding the “why” behind pricing becomes especially valuable.
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Next Month's
Seasonal Highlights
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(COMING SOON!) Get the latest updates about availability, best buys, produce information and more!
Stanley Produce brings four generations of hands-on experience in the Bay Area produce market, with deep relationships, real-time sourcing insight, and a commitment to quality you can count on. This section will keep you up to date with what’s fresh, what’s moving, and what to plan for—giving you a clear advantage when it comes to availability, pricing, and seasonal shifts. Whether you’re placing orders daily or planning ahead, consider this your go-to resource for staying connected to the pulse of produce in the Bay Area.
Current seasonal highlights and what’s freshest right now
Best buys and featured items based on market conditions
Products that are limited, delayed, or temporarily unavailable
Recommended substitutions when key items are hard to source
Insights into upcoming availability and seasonal transitions
Tips for ordering, planning, and maximizing product quality
Important updates from our team to help you stay ahead
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Stanley Produce brings four generations of experience in the Bay Area market, and these updates are designed to keep you one step ahead. Get clear, practical insight on what’s fresh, what’s moving, what to plan for, and what to avoid -- so you can make smarter buying decisions with confidence.
No sales pitches. No fluff. Just real-world updates on availability, best buys, and market conditions -- delivered when it matters.
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Phone
Main line (Call): (415) 282-7510
Second line (Call): (415) 410-9495
Third line (Text to Order): 415-705-9763
Owner/President (Stanley Corriea Jr):
[email protected]
Account Management (Sarah Houston):
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Sales & Delivery Supervisor (Gustavo Martin):
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Fax:
(415) 282-5363
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Stanley Produce Company INC. 2088 Jerrold Avenue, San Francisco, CA, 94124
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